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New balance

We want to understand not only the history of the New Balance brand, but also the reasons for its unique popularity among various youth subcultures, in particular among representatives of the right-wing scenes and football fans.
The history of New Balance is reflected in many sources, however, we will still focus on the main milestones in the development of the brand, which gave us great footwear for leisure, sports and football outings! The history of New Balance begins in 1906 in the United States in the city of Belmont, where, mind you, an Englishman, William Riley founds a laboratory for the development and production of corrective devices.
This story has become a legend: watching a chicken walking in the garden, he draws attention to its exceptional stability and excellent balance when walking due to the structure of the chicken foot, which has three points of support. He soon embodied this idea in the design of a support system for shoes - he develops a special instep support that creates support for the heel of the leg at three points, by analogy with a chicken foot. This technology brings him recognition, and the firm gets its first official name - New Balance Arch Company.
So the thoughtless chicken went down in history along with the geese who saved Rome from a sudden night attack by the barbarians))).

1954 The company is purchased by Paul Kidd (a notorious member of the racist organization Ku Klux Klan) and, together with his wife, Eleanopaya, continues to develop the business. It is possible that the personality of the new owner influenced the speculations of many future adepts. If a nationalist associates himself with New Balance, then this shoe is for those who have different ideologies from modern social thought.
During Kidd's time in the USA pe zk o increase e ae t c i to o lich ec tv o people, for him a y xc i b e g o m and healthy way life and many o gi ec t a whether o pa sp a t c i in New Balance c z a to a z a m c p e c a l o th b e g o in o th o buvi, know that o phi p m ao bl a d ae t unique field e to o test o m and t ex n o l o gii in pa z pa b o tk eo booie. The demand for New Balance products has become a fast growth and a quick production of shoes on orders, has become the main business of the company. Paul Kidd gives the brand its current name - New Balance Athletic Shoe inc.
As time went on, the company's sneakers were in high demand, but changes in the public life of the States are making themselves felt. In 1982. the New Balance scandal flares up across America. The firm is accused of monthly donations to a racist organization. A rally of African Americans is taking place on the streets of Boston demanding that New Balance representatives be brought to justice and that the firm's license be taken away.
After repelling numerous attacks by African immigrants and the liberal public in the 90s, New Balance is the most dynamically developing company in the sports market with the highest and most stable annual growth, making it the 4th largest company in the world. sale of sports shoes.

In 2000, the world sales of the company exceeded one billion dollars, and the production reached 45 million pairs per year, sold in 65 countries of the world on 5 continents.
In the same 90s, "balance sheets", as we called them, enter the market of the USSR, and then of Russia. Arbat "irons" and merchants who worked with foreigners value New Balance above any Nike or Adidas. According to the then structure, New Balance in terms of awesomeness, stood next to the native Lewis jeans with an orange stripe.
The fans, who, after 92-96, had a revolution and fan groups from the bomber-style, began to look closely at the sneakers, did not immediately, but began to switch to high-quality foreign brands. They wore those same white sneakers on their feet. But more and more often New Balance comes across, because even then the company had a certain reputation (and the whole movement of that time was exclusively right), besides, the balances were very convenient, thanks to that nameless chicken, during a long walk in search of opponents and at away matches favorite team.

Undoubtedly, New Balance's sympathies are also added by the policy of the management - until now, to partially produce shoes only in the States or England, making it possible to influence quality and give jobs to their own, not Asians or Turks. New Balance remains the only company that continues to develop the production of part of the footwear at its own factories in the USA and England. The quality standard is the reason for the success of New Balance around the world. Who among us has not dreamed of a pair of New Balance 574 in early 2000?

Steve Jobs, founder Apple, became famous also for the fact that last years life gave preference to clothes only three things:New Balance sneakers, Levi ´ s jeans and a turtleneck from St. Croix Collections.

Currently, New Balance is a style icon for the fan, right-wing, and especially the sports subculture of Russia. From just shoes, for these categories of people, New Balance sneakers are a symbol, a sign of distinction, belonging to certain ideals. They are comfortable and comfortable during the frequent trips of fans across Russia and Europe, they are practical and do not let their legs get tired, and are perfect for sports. Although for those who do not bother with such questions, the main thing is the quality of the brand's products.
Speaking of our assessment of New Balance, we can say that we are ready to pick up many corresponding brands for these sneakers. These are the finest footwear, such as fitting Thor Steinar and other brands in Street Story stores.
And, of course, New Balance fits perfectly into the ideology of our stores: good brands at affordable prices!
The second round of the Russian championship begins on the weekend. We invite fans to come to us and buy warm and high-quality clothes for the stadium. Among them are the New Balance sneakers! We look forward to the arrival of the spring summer 2013 collection!

Nowadays, shopping in online stores has become a daily routine for many people. It is often much easier for us to find the item we need online, choose the size, color, put it in a virtual basket and pay for the purchase using bank card or Paypal rather than looking for the same thing in the crowded shopping malls of your city. Online stores allow us not only to choose an interesting product, but also sometimes to save significantly. However, is it always worth making savings an end in itself?

Often, when people see the desired (and sometimes unnecessary) product for very little money, they tend to buy it without delving into the nuances and details. As a result, after receiving the coveted parcel, joy very often gives way to disappointment. A product from a dubious site may not differ in quality, and in general it may remind the consumer of a thing only very distantly. Simply put, a person, trying to save as much as possible and not going into too much detail, can buy a fake, a fake of an ugly quality.

Manufacturers are trying to combat the phenomenon of counterfeiting. Currently, even on the Chinese trading floors, certain shifts have begun to occur. Thus, the largest trading giant, Alibaba, announced its intention to fight counterfeit sellers by means of special barcodes. Nevertheless, there are still a lot of fakes of famous brands.

To minimize the risk of such a situation, let's take a closer look at the details of the difference between the original New Balance sneakers and the numerous fakes under this brand.
This brand is now very popular both in sports and on the street, therefore, like any other popular manufacturer, NB is counterfeited in incredible quantities.

New Balance - let's talk about the details

1) Overall workmanship


New Balance has both sophisticated and technologically sophisticated models as well as retro-running shoes that are relatively simple to manufacture. Some models may be manufactured in the UK and USA, some in Asia. However, in no case are crooked seams, sloppy stitching or glue sticking out of the sole unacceptable for the original.

The general negligence of execution, the obvious "cheapness" of materials make it clear to us that this is a very crude forgery.

All logo embroidery for all New Balance editions is always done with care. All inscriptions are easy to read. The lines are executed exactly. Something like this.

2) Materials

The model is made strictly from those materials that are laid down according to the technology. This primarily concerns the materials of the outsole. So, having coveted at a low price, for example, New Balance 998, you can get "sneakers" not on the technical elastic Abzorb sole, but on a completely unnamed heavy piece of rubber or polyurethane. There can be no question of any comfort when wearing such sneakers. In addition, the name of the technology by which the sole is made is always written on its side (for example, for 998 it is Abzorb, for 577 it is Encap).




Uneven careless embroidery, as mentioned above, clearly speaks of the unoriginality of the product. We also see cloth language, which is not used in original model new Balance 998.

3) Logos and embroidery

All New Balance brand and model logos are printed on the face of the tongue. For example, if this is model 998, then the language is written as - 998 new balance. All inscriptions are even.


The model is never indicated on the backdrop. If you see something like that, this is a fake.
Also for English editions the inscription "Made in UK" is embroidered in the language. Also in this case, the image of the flag of Great Britain can be applied to the tongue and backdrop.


However, if you see the English edition of New Balance without a flag, this does not mean that this is a fake. For example, in some editions of the 577 model, the flag is absent, while in front of you are the sneakers of the English assembly.


Also, the name of the model is duplicated on the back of the tongue on the label, along with the size indication in the American, English, European and sometimes Japanese size rulers. The country of origin must be indicated on the label.


The clearest proof that we have before us the "free creations" of Chinese shoe masters is the incorrect image of the logo, the addition of details that do not exist in the original products and sometimes simply a distortion of the name of the original manufacturer.

For example, the seller was "ashamed" to even lay out full photos their goods, limiting themselves only to the toe of shoes. However, even with such scant information, a gross fake is easily recognized - the NB logo on the nose of the sneaker. And the overall quality of materials and workmanship is, in principle, understandable.


However, the seller, wishing to comply with all the formalities, did not indicate anywhere in the lot description that these were New Balance sneakers, the manufacturer's name in the photographs was also deliberately truncated.

And here are products with a deliberate distortion of the logo and the name of the original brand, but with an obvious expectation that the gullible buyer will "buy without looking", noticing in general terms the familiar logo and silhouette of the shoe. Here's a New .... Barlun :)


The logo is intentionally distorted, but it clearly resembles the NB logo. Here it consists of only one letter N.

The logo on the shoes is also different, obviously wider than on the original products. And the very name of the model - 574, in the photo for the lot made "mirrored".


I think it is easy to understand that counterfeit manufacturers and sellers go to all these tricks on purpose. Of course, such products will bring little joy to the customer, even at a very low price.

4) Packaging

New Balance's packaging is standardized. As a rule, sports and inexpensive walking models are packed in a blue and red box, while re-editions of lifestile models are packed in light boxes of unpainted cardboard with the inscription "achieve New Balance".


For models made in the UK the same box labeled "made in England" can be used.

At the moment, all lines can be packed in regular blue and red boxes. This is New Balance's most popular type of packaging.


For some editions (for example, some models made in USA) the following box can be used:


On the side of the package, a sticker with a barcode and indicating the size in the US / UK / EUR grid, completeness and model name is required.

In addition, the barcode on the box must match the barcode on the label on the back of the tongue.

5) Other

Sometimes we can observe specimens that do not formally bear signs of obvious fake. For example, the allegedly sold model 574. The manufacturer was not too lazy to quite similarly reproduce the silhouette of the NB 574, all the details are in the same places as the original, the sole is quite similar to that of the original. Even for greater solidity, the inscription flaunts ... Made in USA.



However, as we can see, the logo was smeared wherever they could, on the sneakers supposedly made in the USA, for some reason, there is a label with Chinese characters, and the very quality of performance, if you look closely, leaves much to be desired.

This is what the original New Balance 574 made in the USA looks like. They cost $ 149 on the manufacturer's official website.





In addition, it is not at all necessary to buy a rather expensive American or English edition. The 574th model of Asian production is quite acceptable in quality and is relatively inexpensive, sold in almost every store where the New Balance brand is represented.

Where to buy?

In order to 100% save yourself from the problems with fakes, it is best to purchase New Balance sneakers (and other brands too) in online stores specializing in a similar product. In principle, all of the above recommendations relate to a situation when a buyer saw a product at a good price from a private seller and is tormented by doubts. In this case, it is worth considering in detail the photos of the product. Also, do not hesitate to ask for real photos of the lot, because the description can be standard, and photos can be from the manufacturer's website. In any case, if you are not sure about the product and the seller, it is better to abandon the purchase and purchase this product in a trusted store. Here is some of them.


http://www.newbalance.com
Official website of the brand. The store only ships to the United States. However, people are successfully ordering there to the addresses of the mailforwarding companies. In addition, only on the official website you can order customized New Balance, "painted" by you personally in the designer on the website. This option is currently available for models 574, 998 and 993.



www.endclothing.co.uk
Also the UK's most popular store with an excellent selection of New Balance. Very good prices during discounts, automatic VAT deduction and fast express delivery.

As for the sellers on Ebay, even there you can find quite worthy New Balance sneakers, and it is this site that is worth looking at first of all if the buyer is interested in some kind of archived publication that is already difficult to buy in stores.
For example, this seller offers to buy the 998th model in a very interesting moby dick color scheme. The seller gives a detailed description of the product and attaches custom photos of these sneakers, has a pretty decent rating.

Although sellers set very high prices for really rare models, and it can be difficult with sizes ...

conclusions

So, we have reviewed the main criteria for the originality of a product from New Balance. There is absolutely no point in memorizing all the distinctive features of the original. It is enough to understand the general logic that guides the manufacturer and seller of the fake - to make an outwardly similar logo and silhouette, without going into too much detail and, if possible, trying to save on everything that is possible.

We often hear the opinion that "everything is made in China". As we can see, this is not so, or rather, not quite so. Manufacturers of original products in China and Southeast Asian countries make batches on special equipment from their own material and according to their proprietary technologies. The task of brand owners is to capitalize on the quality and popularity of their products, which is typical, taking care of their reputation and the opinion of customers. The task of fake manufacturers is to make money on someone else's name and reputation, regardless of the quality of the goods produced, or the working conditions of the workers, or, of course, the opinion of the end customer. Which products are closer to you - decide for yourself. However, remember that by purchasing a high-quality, albeit not a penny item, you will experience positive emotions for a long time.

Of course, in this material, only some of the nuances for individual models were analyzed. A more detailed study of the issue is significantly beyond the scope of this article. If someone has any questions or a desire to supplement the essence of the material, please leave your comments.

So, I would like to wish you the right choice and happy shopping!

The New Balance company began its history back in 1906. The founder of the plant, William Wrightley, once drew attention to the most ordinary chicken, or rather to its legs, and how it keeps on them. After all, it is known that the most stable figures are those that have three points of support at their base. Based on these facts, W. Wrightley designed a shoe model, in which the instep supports were located, supporting the foot in the correct position, imitating the principle of a chicken paw in the shoe. Thus, the first orthopedic model appeared, which is still in demand today.

New Balance sneakers are very popular among people who prefer a combination of such important parameters as excellent quality, high level of comfort and convenience. Innovative technologies used by New Balance will not let your feet get tired, even if you wear these shoes for a long time.

Not unimportant is the fact that under conditions of maintenance high level quality and the use of the most advanced technologies, the New Balance company conducts a competent financial policy, which allows it to be popular both among athletes and ordinary youth, and among retirees.

It should be stipulated right away that New Balance manufactures its products not only in the United States, but also in countries such as England, Vietnam and China. Sneakers made in these countries also meet all the requirements and standards of the New Balance company.

New Balance - let's talk about the details

All original New Balance sneakers are constructed with just two pads - the SL-1 and the SL-2. The first one is characterized by a tight heel, moderate instep and a standard toe, it is suitable for people with narrow or medium legs and compresses the foot more tightly. The second has a more spacious forefoot, more instep and a tighter heel, therefore, it is suitable for a medium to wide leg. In addition, there are two varieties of soles made with Encap and Abzorb technology.

The difference between them is significant. So, Encap is designed for people with wide legs. The sole is distinguished by elasticity, springiness and perfectly protects the foot from irregularities road surface... This characteristic is suitable for off-road driving. In such shoes, the legs are not overloaded, and fatigue occurs much later.

The Encap sole in combination with a reinforced heel is recommended for people with orthopedic problems - valgus and varus, that is, with predominant support on the outer or inner edge of the foot. The Abzorb outsole is softer and more pliable, with a cushioned ride. It is a great help for people with foot and ankle injuries. This is due to the increased soft-spring cushioning of the sole and damping of the impact of the foot on the ground while running.

Features of Original and Fake New Balance Sneakers

Overall workmanship

New Balance has both technologically sophisticated models and relatively “simple” retro sneakers to manufacture. Some models may be manufactured in the UK and USA, some in Asia. However, in no case are crooked seams, sloppy stitching or glue sticking out of the sole unacceptable for the original. The general negligence of execution, the obvious "cheapness" of materials make it clear to us that this is a very crude forgery. All logo embroidery for all New Balance editions is always done with care. All inscriptions are easy to read. The lines are executed exactly. Something like this.

Materials (edit)

The model is made strictly from those materials that are laid down according to the technology. This primarily concerns the materials of the outsole. So, having coveted at a low price, for example, New Balance 998, you can get "sneakers" not on the technical elastic Abzorb sole, but on a completely unnamed heavy piece of rubber or polyurethane. There can be no question of any comfort when wearing such sneakers. In addition, the name of the technology by which the sole is made is always written on its side (for example, for 998 it is Abzorb, for 577 it is Encap). Uneven careless embroidery, as mentioned above, clearly speaks of the unoriginality of the product. We also see a cloth language that is not used in the original new Balance 998.

Logos and embroidery

All New Balance brand and model logos are printed on the face of the tongue. For example, if this is model 998, then the language is written as - 998 new balance. All inscriptions are even.

The model is never indicated on the backdrop. If you see something like that, this is a fake.

Also for English editions the inscription "Made in UK" is embroidered in the language. Also in this case, the image of the flag of Great Britain can be applied to the tongue and backdrop. However, if you see the English edition of New Balance without a flag, this does not mean that this is a fake. For example, in some editions of the 577 model, the flag is absent, while in front of you are the sneakers of the English assembly.

Also, the name of the model is duplicated on the back of the tongue on the label, along with the size indication in the American, English, European and sometimes Japanese size rulers. The country of origin must be indicated on the label. The clearest proof that we have before us the "free creations" of Chinese shoe masters is the incorrect image of the logo, the addition of details that do not exist in the original products and sometimes simply a distortion of the name of the original manufacturer.

Package

New Balance's packaging is standardized. As a rule, sports and inexpensive walking models are packed in a blue and red box, while re-editions of lifestile models are packed in light boxes of unpainted cardboard with the inscription "achieve New Balance".

For models made in the UK, the same box labeled "made in England" can be used. At the moment, all lines can be packed in regular blue and red boxes. This is New Balance's most popular type of packaging. For some editions (for example, some models made in USA), the following box can be used: On the side of the package, a sticker with a barcode and indicating the size in the US / UK / EUR grid, completeness and model name is required. In addition, the barcode on the box must match the barcode on the label on the back of the tongue.

Insole and tongue

The insole will help to distinguish the original New Balance from a fake. Most often, copies do not differ in special quality, they only bear the size of the shoe. The original products are completely different. There is no pair size on the insole, only the company logo should be applied on it. You can also distinguish the original New Balance from a fake by examining the inner "tongue" of the shoe. A small sticker should include size information, country where the pair was produced, model number and QR code. If a label is dedicated to ultraviolet light, the company logo will appear.

Sole

To distinguish the original New Balance from a fake, it is imperative to inspect the sole. It should be of high quality, most often black. The sneakers should be bent, if they are soft and elastic, then most likely they are original products. When a couple does not bend, this indicates that a rough copy is in the hands. Looking at the heel, the original New Balance will have a stitched NB label and badge. Most often, a fake is devoid of such trifles, or they are attached with glue, and the work itself is done inaccurately.

Recently, we are increasingly faced with fake New Balance shoes, some of which are quite difficult to "expose". Therefore, you have probably wondered more than once: how to distinguish original New Balance sneakers from a fake?

The New Balance team has come up with a surefire way to identify the authenticity of our sneakers. This can be done even at home using an ultraviolet flashlight or lamp: ultraviolet light on inner part"Tongue" and the logos of New Balance should be highlighted.

Thus, you are now protected from counterfeiting! Buy the original and you will be 100% satisfied with your purchase! 🙂

Attention: on sneakers made in England, the logo does not glow due to the peculiarities of production at the New Balance plant in Flimby - here the label is applied with paint. But in the near future, methods of determining "English originals" from forgeries will certainly be developed.

Where can I get the original?

In order to 100% save yourself from the problems with fakes, it is best to purchase New Balance sneakers (and other brands too) in online stores specializing in a similar product. In principle, all of the above recommendations relate to a situation when a buyer saw a product at a good price from a private seller and is tormented by doubts. In this case, it is worth considering in detail the photos of the product. Also, do not hesitate to ask for real photos of the lot, because the description can be standard, and photos can be from the manufacturer's website. In any case, if you are not sure about the product and the seller, it is better to abandon the purchase and purchase this product in a trusted store. Here is some of them.

• http://www.newbalance.com Official website of the brand. The store only ships to the United States. However, people are successfully ordering there to the addresses of the mailforwarding companies. In addition, only on the official website you can order customized New Balance, “painted” by you personally in the designer on the website. This option is currently available for models 574, 998 and 993.
• www.pickyourshoes.com The largest online sneaker retailer in the United States. The largest selection of sizes and colors. If you are looking for new items, then it is worth looking first here. V a separate category made by New Balance made in USA. The store has direct delivery by EMS. Although, in some cases, it may be cheaper to send the order to an intermediary.
• www.size.co.uk One of the most famous British sneaker shops. There is direct (and very inexpensive) shipping. However, the store does not deduct VAT.
• www.endclothing.co.uk Also the UK's most popular store with an excellent selection of New Balance. Very good prices during discounts, automatic VAT deduction and fast express delivery.

As for the sellers on Ebay, even there you can find quite worthy New Balance sneakers, and it is this site that is worth looking at first of all if the buyer is interested in some kind of archived publication that is already difficult to buy in stores.

Nikolai Maxwell

I can add that the distance between the seams on the letter N in the originals can be measured with a ruler, it is the same. With fakes, everything is usually crooked and askew.

Critical Strike

The main thing: glue drips, the integrity of the coating (any, especially suede), appearance(evenly stitched tongue) + technologies used: thick heel, soft sole, look under the insole so that there is no incomprehensible bullshit there .. And one more thing, I don't know for sure if that pair of 577FMN that I ordered was left (but rather yes), I did not take it, since this model should be produced at Flimby in England (by the way, according to all documents it was, these stickers are all types of relatives and passport things), but the barcode (from 6 ) was USA-Canada .. it really strained, in theory, it should not be so. I also think that there should be no unnecessary inscriptions on the box (all the more hieroglyphs, if the alleged thing was made in England / USA / Canada. If I am mistaken in something - correct it, everyone will only get better from this.

Lipsmackers

Look at the price level in American Internet stores, and you will understand whether it is original or not. Although even the original's prices are very different, the husband has 2 or 3 pairs of this brand, one up to $ 100, the second almost $ 250.

Anonymous_1038

Less than $ 100 is definitely not the original, but fakes are now no worse than the originals, they are pleasant to the touch, and they are also excellent in socks, labels come with emblems, which you cannot tell, often the manufacturer comes across Vietnam.

conclusions

Distinguishing features of New Balance

• First, a model of this color must be presented on the official website of the manufacturer.
• Second, the strip on the sole should be even and symmetrical. ENCAP is clearly visible in capital letters. The rubber on the back is dense and well glued. Gaps, slots, etc. not allowed.
• New Balance heel lettering is crisp with straight stitching. The letters should not be connected with threads - each one separately.
• The sticker on the inside of the tongue must be present. And the serial number on it must match the barcode on the box.
• The sticker should glow under ultraviolet light, with the exception of sneakers that were produced in England.
• New Balance sneakers are made in factories in Indonesia, Vietnam, China, USA, Great Britain.
• Real New Balance is distinguished by the availability of information on the size and place of manufacture.
• A low price and a dubious seller is a guarantee of purchasing a fake.
• A sign of a fake is the presence of crooked seams, a drop of glue, all kinds of irregularities and damage.
• Original New Balance products are odorless.
• The New Balance brand features a dense, non-slip tread with rubber heel protectors and branded logo.
• All labels on original products are applied in complex ways - embroidery, embossing, etc.

Mass sports as a phenomenon emerged at the beginning of the 20th century. In just a couple of decades, a lot of professional athletes appear and amateur sports begin to develop at a rapid pace, especially in athletics disciplines. It is characteristic that many of the most reputable manufacturers of running shoes in the United States today, such as Saucony, Brooks and New Balance, began their existence at this time.

The idea of ​​creating New Balance belongs to William Riley, a 33-year-old immigrant from England, who worked as a waiter and was very tired because of uncomfortable shoes. Therefore, he wanted to solve this problem, and at the same time help all the other people who, on duty, spend a lot of time on their feet.

The concept of the invention that will bring William Riley recognition has a very unusual origin. In 1906 in Belmont, USA, he ... observes a chicken walking in the garden, and draws attention to the stability and excellent balance of thin chicken legs when walking due to their structure, which has three points of support. This idea inspired William to create an innovative shoe sole: he develops a special instep support that creates three-point support for the heel of the foot, similar to a chicken's foot.

"Have you ever wondered that it is impossible to catch a chicken?" Tribute to Your Roots from New Balance - Chicken Foot on the Sole of Sneakers

The firm gets its official name - New Balance Arch Support Company. All aspirations of the company were aimed at producing the highest quality orthopedic shoes and insoles that can be sold at a reasonable cost. It is noteworthy that the production of sports shoes at that time was not part of Riley's plans. More than 30 years later, the first New Balance track and field running shoes will be brought to the attention of the sports community.

In 1927, William Riley met Arthur Hall, who was involved in the supply of orthopedic shoes for government agencies. Riley hires him as a New Balance shoe salesman. New Balance Arch Support Company sold its first products deliberately avoiding stores and resorting exclusively to the services of its own sales representatives. New Balance chose this method of distributing their goods in order to be different from other manufacturers and at the same time to be in closer contact with the direct buyer. The product itself “found” its buyer and everyone could personally be convinced of all its advantages, without being distracted by competitors' products. Common interests in the shoe industry prompted Riley and Hall to enter into a cooperation agreement in 1934 and become business partners. From this moment, New Balance's active campaign to conquer the US markets begins.

The active and thoughtful Hall proved to be an excellent entrepreneur. He successfully promoted New Balance footwear to service employees whose work involved being on their feet for extended periods of time. Arriving at fire departments and police stations, Hall offered to personally verify the merits of his products. This formed the prerequisites for the subsequent long-term cooperation of the company with government agencies. New Balance Company-designed footwear for police and firefighters strengthened the brand's good reputation.

The business was exclusively dedicated to orthopedic footwear, but amid growing interest in running, the first running spikes were created in 1938 - especially for the Boston Brown Bag Harriers running club. Lightweight and comfortable, the spiked kangaroo leather shoes were a success: in the early 1940s, New Balance began producing specialized footwear for baseball, basketball, tennis and boxing.

In 1953, Arthur Hall transfers the assets of the company to his daughter Eleanor and her husband Paul Kidd. The change of leadership launched a new period in the development of New Balance. Under their leadership, the company continues to improve athletic footwear to achieve new goals. The growing popularity of running among professional athletes prompts them to turn to New Balance for customized running shoes, trusting in half a century of experience and original technology in the development of shoes. Demand for New Balance products is growing rapidly, and custom-made sports shoes are becoming the company's core business. Paul Kidd gives the firm its current name - New Balance Athletic Shoe, Inc.

One of New Balance's first successful running footwear creations was the Trackster sneaker launched in 1960. Trackster were released in different options completeness. In this way, they gained popularity among many athletes, since this approach to the production of sports shoes was new in those days. The sneaker had an original grooved tread that provided a secure grip. This property made them especially suitable for running outside the stadium tracks.

In 1962, Kenneth Cooper, one of the first American renowned sports doctors , ran the famous Boston Marathon in Trackster sneakers. He praised their comfort on long runs and the overall reduction in foot load. Since 1963, New Balance has abandoned orthopedic footwear and focused solely on developing sneakers.

Although the company was doing well, production remained relatively small: the factory employed 6 people, producing up to 30 pairs of shoes a day. That changed with the arrival of a new owner, Jim Davis, who acquired the company in 1972.

The very first model to feature the iconic capital N logo was the New Balance 320 running shoe launched in 1976. It was a technological model made of combined materials - nylon and natural suede. Ranked # 1 for running shoes by Runner's World Magazine. classic model New Balance sneaker. They also started the brand's penetration into the world of urban fashion.

Unlike most manufacturers, the lineup New Balance sneakers are exclusively digital. The idea of ​​using serial numbers instead of a nickname belongs to the artist Terry Heckler. He suggested naming sneaker models with numbers so that buyers choose shoes based on quality and comfort, rather than big names. Also, alongside sneakers, New Balance is launching running apparel before it even hit the mainstream.

Since the early 1980s, New Balance has been actively developing the production of both running and casual shoes, improving existing technologies and developing new ones. During this period, many iconic models appeared, which are still produced today. For example, the 574th model became widely known for the famous American marathon runner Dick Beardsley. He finished close behind Alberto Salazar during the 1982 Boston Marathon.

This was the beginning of the triumph of both the model itself and the company as a whole. One of the first New Balance cushioning technologies, EnCap, was developed in 1988 and is successfully used in footwear today. The EnCap is a gusset in the midsole, with rigid polyurethane edging at the edges, filled with EVA. This technology helps reduce stress on the legs, provides comfort and cushioning while walking.

In 1982, the company released the most expensive running shoe at the time for $ 100 - the 990 model. The cost of the sneaker was high in comparison with the products of competitors, but they were in demand due to the feeling of stability during movement and the support of the foot. As a consequence, the 990s are firmly entrenched in New Balance's athletic shoe line.

The success of the company allows opening a factory in Great Britain, which is still successfully producing its own products.

At the same time, the company tries its hand at creating trekking shoes and achieves some success. One of the most successful models is the lightweight and durable New Balance Rainier hiking shoe. The famous American rescuer and climber Lou Whittaker took part in the process of their creation. During his ascent of K2 he sustained a toe injury and was advised by the expeditionary physician to use New Balance sneakers until he fully recovered. After assessing the comfort of the shoe, Whittaker contacted the company and advised to make the sole of the sneaker thicker, "so that you can walk in them anywhere." This is how the New Balance Rainier boot model was born, which was named after Whittaker's mountaineering company Rainier Mountaineering, Inc. In 1982, these boots made their debut in the first ascent of the American mountaineering team to Mount Everest on the north slope, which included Whittaker.

New Balance sneakers have been known to consumers for more than a century and they are very rarely reproached, since the shoes meet the requirements for comfort and convenience 100%. This can be said only in relation to original sneakers, praises do not apply to fakes.

The popularity of New Balance has led to the fact that cunning underground manufacturers "sculpt" a fake, which is cheaper, but does not meet a third of the requirements. This raises the question of how to distinguish New Balance from a fake when buying and not give your money for shoes that will cause more inconvenience than comfort? You can distinguish the original, and we will tell you how to do it without lengthy examinations.

It's important to know

To begin with, it's worth understanding that New Balance is made not only in the United States. Sneakers are produced in England and Asian countries, for example, Vietnam and China, but they do it under a license, respectively, the original shoes are produced there. This means that after seeing the country of origin China, you do not need to immediately draw a conclusion about a fake, no matter how corny, real New Balance can be released there as well.

Looking for differences

New Balance respects itself and its customers, so the journey to their hearts begins with packaging. On cardboard box there should be a brand logo, as well as a sticker indicating the model, size and country of production. The box is made in blue and red colors, and the sneakers in it are wrapped in wrapping paper. If you get New Balance out of a box of unknown origin without recognizable markings, then doubts should arise at this stage.

Yes, no one sells a fake in original boxes, so take a close look at the packaging and draw your first conclusions.

Appearance

Now we are examining the appearance of the sneakers. Regardless of the model, all the seams on the shoes should be clear and neat - there should not be any hanging threads that the seller tears off in front of your eyes. The original has stitching and gluing at the junction of the upper material and the sole, so the seam is pressed against the base of the sole and the stitching threads are not visible. In the original, "accidentally" the glue does not get on the upper material. If the seams are crooked, and there are glue spots on the material, this is not the original.

We go further in order to distinguish the New Balance original from a fake by 100%. On all New Balance models, on the inside of the tongue there is information about this particular pair and manufacturer. The patch (it can also be glued) indicates the size of the pair, its serial number and country of manufacture, plus the NB logo is also present on the piece of paper.

The logo should also be on the insoles and soles, if at least somewhere there is no logo - this is counterfeit. The design of the insole is different in different models, but the rule of verification works everywhere - the honeycomb of the sole frame should not be felt through the insole. The logo on the outside of the sole is located in the heel area, it looks like the letters NB and may have a tone on the sole or other colors.

An important point is the quality of the sole, because you will be running in sneakers, and not storing them in a display case. Taking the shoes in hand, boldly bend the sole to the maximum - in the original, the shape is restored for a couple of seconds, the rough rubber of a fake can remain in a bent state for a long time.

Using these methods, you can 99% distinguish a New Balance 574 or another model from a fake, but we want a 100% guarantee, so another test is used. It was developed by NB itself in order to strike at clandestine counterfeit manufacturers. The test was first invented by banknote makers, but now it has spread, and many brands defend their merchandise in this way.

UV flashlight to help

You will need an ultraviolet flashlight or lamp. At home, you can use both those and those; take an ultraviolet flashlight to the store to check. In addition to a flashlight, you will need darkness, but in a store that does not practice selling fakes, you will find a darkened place for a minute without any problems.

Take a flashlight, flip out the shoe and manufacturer information tab, and light it up in the dark with ultraviolet light. The logo will be visible on the original, it is not on the fake. This is a new feature from New Balance, but it works on all models, regardless of the country where the sneaker is made.

Using these methods, you can easily distinguish the original NB from a fake, just do not let the seller hang pasta on your ears when selling. Some are trying to sell a fake, explaining the absence of a logo on the sole and a label by the features of the model - this is a lie, the logo is always and everywhere.

There are many examples of original shoes and fakes with descriptions

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